6 min read
You don’t have to go far to read headlines on artificial intelligence (AI) that’s enough to make you worried about the future. Headlines like;
‘’Robots will take all our jobs”.
“AI will eventually replace all humans”
“The robots are coming”.
Whilst we’re nowhere near the Artificial Intelligence as seen in the film Ex-Machina or a Robot Armageddon, the truth is AI isn’t going away anytime soon. In actual fact, some of the world’s most popular brands have quietly been using and refining their own AI to make our lives easier and simpler.
One of the most well-known examples of artificial intelligence is Facebook. It uses machine learning to determine what we see on our news feed based on what we’re interacting with, what our friends like, what we like and what it thinks we will like. Google, Tesla and Uber and using machine learning to test self-driving cars.
AI even permeates into our home and on things we use every day.
Alexa - Amazon’s smart home hub, Boxer - the travel industry’s secret machine learning weapon predicting what holidays we’d like, Amazon.com - powerful retail machine learning that predicts what we’re interested in purchasing, Netflix - predictive technology that analyses billions of records to suggest films you might like, Spotify - using artificial intelligence to help us discover music we love and even Nest - the learning thermostat that can predictively learn your heating and cooling needs.
These are all examples of AI in practice, right now.
Artificial Intelligence is becoming a competitive necessity
Progress in artificial intelligence has been immense in the past two years, fuelled mainly by developments in data processing, deep learning techniques, increasing computing power on ‘the cloud’ and the availability of large amounts of data.
These basic engines of AI mean that we’re accumulating more data about ourselves and how we behave and these, in turn, mean that machine learning is getting better, and the predictions even more powerful.
Machine learning has matured (enough) that now we can go beyond simplistic linear algorithms and instead use complex behavioural pattern recognition in order to achieve more powerful predictions.
AI’s magic is in helping us understand and find patterns of behaviour in huge volumes of data - a task simply too overwhelming and physically impossible for humans. AI helps with complex tasks and data points and it gives us more personalised, tailored experiences.
With all the opportunity that AI offers, AI alone isn’t enough to simply swap out humans for machines and it most certainly isn’t a fully autonomous system. Its Achilles heel is our strength - the ability to show empathy, intuition, and judgement.
Whilst many industries - retail, entertainment, automotive, travel, advertising - have embraced AI, the recruitment industry has been hesitant to embrace it, and yet the industry has much to gain from it.
AI can make recruiting smarter
Recruiting the right talent is one of the toughest issues businesses face today. Getting the wrong talent in can cost a business thousands of pounds. Finding the right talent quickly, well that can be expensive and time-consuming.
Despite the wealth of potential data we have on a candidate, hiring processes have been largely stuck in the past relying on a standardised CV template and a hiring process where bias can influence our decisions without us even knowing it.
Rather than replace recruiters, AI is helping bring recruitment back into the centre of the business where it belongs. It’s helping recruiting teams build stronger, high-performing and more diverse teams which grow the business’ bottom line.
AI can help make recruiting even smarter and reduce a recruiter’s operational load by:
1. Attracting more diverse and suitable candidates to the role
Textio, an online tool that analyses your job descriptions, can tell you in minutes what words and phrases you’re using that will attract or detract candidates from applying. For example, simply replacing the word ‘extraordinary’ in place of ‘exceptional’ is statistically proven to attract more female candidates.
2. Assessing and screening candidates quickly.
Using a combination of behavioural assessments and tests, AI can help uncover a candidate’s true strength and potential quickly and can rank, match and predict candidates according to predicted performance in your business. This alone can save hours sifting through CVs but also makes for a much fairer and objective hiring process for all. Similarly, if you're a Professional, AI can help you find the job where you'll thrive and grow the most.
AI and machine learning can help empower recruiters and hiring managers to make even better hiring decisions more quickly and with more confidence. It speeds up the hiring process whilst surfacing better, more qualified, higher potential candidates to the top, ready for interviews.
AI is the powerful secret weapon in the recruiter’s toolbox for building incredible teams. A recruiters new best friend.