3 Ways to Stand Out in an Interview


4 minute read

In this world nothing can be said to be certain, except death, taxes … and job interviews. Yet, in today’s competitive market, more so than ever before, the importance of interviews cannot be underestimated: it’s your opportunity to distinguish yourself from the crowd. But fear not! With a few simple tweaks your next interview can be transformed from a daunting ordeal into a personable, illuminating, and dare I say, exciting experience!

It’s all too easy to slip up when speaking to your potential boss, but arriving prepared, having meticulously researched questions in your back-pocket and demonstrating your unique skillset with relevant real-life examples gives you the best chance of securing that dream role.

Tip 1.

Preparation: you determine the outcome of your interview before stepping in the room.

No-one likes a blind date, so why take the same approach to your job search? The interview is a two-way process; it’s as much about determining whether this company will suit you, as it is about impressing your future employer. This means you need to have a firm grasp of the core values of the company, who you are speaking with, and what makes them tick.

Start your preparation by thoroughly researching your potential employer. This might mean getting back to basics. Precisely what is it that they do? What does their social media tell you about the company culture? But, crucially, how does your experience correlate with these answers? This research will distinguish you from your competitors, demonstrating exactly how your personal journey harmonises with theirs.

But don’t think that your preparation stops there. The success of an interview can be determined by the connection you make on a personal level: however clichéd it may sound, first impressions really do count! Whether you’re speaking to the receptionist or the CEO, you should be approachable, polite and engaging. In doing so, you’ll signal your competence and demonstrate your research into the company’s culture, and something as simple as a shared passion may spark your interview into life, propelling you within reach of your goal.

Tip 2.

Ask great questions: an intelligent, well-researched question is the perfect way to demonstrate your knowledge of the company and engage the interviewer.

The person sitting opposite you has heard it all before. Don’t be another robotic candidate, primed with generic answers to generic questions. Instead, use your research to ask your own targeted questions which prove that you are the capable, enthusiastic and intelligent person they are looking to hire.

At the end of most interviews, they'll ask if you have any questions. A good follow-up question is a great opportunity to invert the dynamics of the interview: you are able to simultaneously display a desirable astuteness, while figuring out if this role is right for you.

Tip 3.

Elaborate on your résumé: you are more than a sheet of paper.

Spare a thought for your interviewer, they’ve sifted through countless stacks of CVs to get to this point. So please, avoid at all costs sounding like a bland résumé incarnate. Instead inject some energy and personal intrigue by relating your accomplishments to examples of your success.

This is the time to illustrate how you will add value to this specific company by pointing to concrete evidence of your accomplishments. This formula is essential if you are to secure the job— if your personality, skills and achievements align with the demands of the role, you’ll be on to a winner!

Put into action these simple interview tips so that you too can find the job that’s right for you.

It’s time to demystify the interview process— you maximise your chances of success if you prepare well, engage your potential employer with insightful questions, and correlate your achievements and skillset with the specific qualities and values of the company.

Job hunting is a process of trial and error, however, by following these steps you give yourself the best possible opportunity to differentiate yourself and leave your interviewer with a memorable impression.

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